LIU•JO was born from a brilliant intuition by the Marchi brothers – Marco and Vannis – who, in the mid 1990s, developed their first knitwear collection by starting a project which was to prove successful and far-sighted. The enterprise started in Carpi, the Italian knitwear district par excellence, known as one of the main drivers of Italian industry and crucial crossroads of research, technology and tradition.

The brand developed quickly and strengthened its presence in the clothing sector by introducing the LIU•JO and LIU•JEANS collections, the symbols of refined, dynamic and modern femininity.

Within the fashion industry, LIU•JO plays a leading role thanks to its broad and diversified range of clothing, shoes and accessories for women, men and children. In today’s increasingly selective and competitive market, LIU•JO owns a large brands portfolio characterized by worldwide presence, top brand positioning and remarkable brand notoriety and perception. The LIU•JO activities include the whole fashion industry by supplying a wide range of products.

LIU•JO – An extremely feminine and glamorous clothing line, particularly focused on details.

LIU•JO JEANS- A denim inspired collection with an original and vibrant “street glam style”.

LIU•JO Accessories – An exclusive proposal of fashion accessories in line with the new trends, to be naturally combined with all the LIU•JO clothing collections.

LIU•JO Shoes –  Exclusively devoted to women shoes, in perfect combination with the accessory proposals.

LIU•JO UNDERWEAR – An underwear line providing a natural charming touch to softer feminine silhouettes.

LIU•JO BEACHWEAR – A broad range of swimwear characterised by a young, sophisticated and chic allure.