Hamburg, March 2019 - a shared hometown and a positive and open view of the world are what unite Toni Garrn and Hamburg fashion house, TOM TAILOR. Through their cooperation on their own capsule collection “Toni Garrn x TOM TAILOR” both are now showing how Hanseatic values can also be reflected in fashion. Linen, sporty touches and neon coral accents define the collection’s look.
The collection that goes by the name of “Toni Garrn x TOM TAILOR” focuses on casual and high-quality linen looks combined with a sporty dash. The neon coral accents give the maritime color palette a special touch.
“I want women to feel good wearing this collection, so that they can live their lives with confidence and radiate joy. I’m curious to know how these pieces will be received by my fans. More than anything else, I hope that they are able to sense how much fun I’ve had designing them,” said Toni Garrn.
Central to the “Toni Garrn x TOM TAILOR” range is a natural style with a contemporary twist on casual wear. Summer linen fabric is teamed up with organic cotton representing the idea of nostalgia and consciously slowing down. The campaign design imagery also distinctly reflects these values. A range of denim in blue and white also plays a key role - from button-down pencil skirts to white denim and shorts and open-hem denim jackets. Simple short-sleeved shirts are casually knotted at the waist, striped or classic navy linen jumpsuits are the allrounders for any occasion.
The key style of the collection is the cream trouser suit with its multicolored striped design. Wear a coordinating jacket on warm days with cigarette trousers for a touch of elegance. Stripes are a key detail and feature again on the iconic “Toni x Tom” logo shirt, with a plain-colored version also available.